Frau hält Euronoten in der Hand

Banknotes: more than a mere means of payment

published on 02.02.2023

“Cash is king" - this popular wisdom seems to be confirmed once again. The corona pandemic may have shifted payment transactions to digital, but a high inflation rate and uncertain future prospects are driving a renaissance of cash: The amount of cash in circulation is rising. In 2002, the first euro banknotes came out of the ATMs, produced by Bundesdruckerei, among others. In this interview, Prof. Dr. Julia Pitters, a business psychologist and market research expert based in Vienna, explains what happens in the human brain when we come into contact with cash, what memories she personally associates with the first euro notes and why attractive banknote design is a success factor for the future.